Design & Lifestyle Editorials

At Magazine April Issue

April 11, 2013

I am really excited to feature Sharon Webber Zvik on my blog. By the time this post is published, Sharon will be in Cuomo, Italy, receiving the Golden A’ Design Award for Graphics and Advertising Design Category in 2012. The gold medal and this precious award will be given to her for the Pain and Suffering Research Branding she did.

It all started five years ago, when Dr. Smadar Bustan from Luxembourg University called Sharon and said: ‘I have an International project on pain and suffering…but maybe you won’t be interested…’ but this sentence only raised Sharon’s curiosity and urged her to learn more on this project and eventually, she supervised its design and branding. ‘I had two requests from Dr. Bustan‘ Sharon told me ‘First, to run away from cliches, and second; the freedom of creativity’. 

For the shoot, I’ve decided to take Sharon to Jaffa’s Flea Market, which seems to be one of her favorite locations since she is obsessed with vintage articles and style. Needless to mention the look on people’s faces when they saw a woman in a fluffy white dress sitting on a vintage armchair in the middle of the road….

Sharon Webber Zvik, Design, Graphic Designer Sharon Webber Zvik, Design, Graphic Designer

and here is a promo gif of my shoot with Sharon in Jaffa Flea Market. Doesn’t she look beautiful?

Design & Lifestyle

Alma Boutique Hotel in Tel Aviv

April 3, 2013

Alma Boutique Hotel, Tel Aviv, Israel, Design, Lifestyle

I love to visit and shoot hotels that tell a story. And if the stories are colorful and photogenic, it is even better!

One of the most intriguing, colorful and photogenic hotels I shot recently is Alma Hotel & Lounge, considered as one of the most talked about hotels in Tel Aviv these days. The hotel, which was recently opened in the heart of Tel Aviv, set up immediately a new standard in luxury boutique hospitality in Tel Aviv and in Israel.

Alma in Hebrew means a young unmarried woman. It is also becoming a trendy name for girls these days. In Latin, Alma means ‘soul’. I’m not sure if the hotel is named after a certain woman, but the name definitely adds a mystery and kind of appeal to it.

Imagine walking in dark long corridors that lead into 15 colorful rooms, each one is different that the other. Imagine opening each room’s door, not knowing what to expect. But each room is a marvelous surprise. This is how I felt while I was shooting Alma Hotel.

Everything is well planned in Alma Hotel; from the choice of the building’s location to the Bulgari soaps in the bathrooms or the colors of the pens in each room. I know it might sound like a cliche, but Alma has a rhythm and a character of its own.

Alma is located in Yavne street, at the heart of Tel Aviv UNESCO White City, among a collection of old but restored historic Bauhaus vivid buildings. The building’s history goes back to 1925, as the first private residence designed for families to live side by side in the heart of Tel Aviv. The facade of the building was colored in olived green and the windows and shutters were colored in a darker shade of green. But this is just a hint to what is happening indoors. The restored identity of the hotel is a collaboration between the leading architecture and interior design studio Shaltiel Kastiel and the mosaic and glass artist Lauri Recanati.

The hotel has eight spacious deluxe rooms and seven studio suites, each uniquely designed, telling a different story of the building’s bohemian past. The furnitures are a mix of vintage and heavily embellished unique furniture (hand picked for each room) with contemporary furniture and Art.

I’ve decided to start with my favorite suite, which some may call it (surprise, surprise) The Naughty Library.

The suite (image above and below) has the feel, as Recanati says, of ‘an English boarding school on acid’. The suite has turquoise and black walls with diamond shape mirrors. The red colored rug is a great contrast and blast of color to the room. It matches perfectly with the red background of the book shelves. The Art books collection is quite appealing and I can easily see myself spending few days in that suite, soaking in the colors.

alma boutique hotel, Tel Aviv, Israel, Design, Lifestyle

Alma Boutique Hotel, Tel Aviv, Israel, Design, Lifestyle

This beautiful suite has a marvelous back bed of a French or Dutch Aristocratic woman. The turquoise colored wall matches perfectly the purple rug. By the bed, there are two beautiful bedside tables made of wood, and a mosaic of ceramic, glass, metal and fabric, by the artist Lauri Recanati.

Alma Boutique Hotel, Tel Aviv, Israel

Alma Boutique Hotel, Tel Aviv, Israel, Design, Lifestyle

Alma Boutique Hotel, tel Aviv, Israel, Design, Lifestyle

The following suite can give you the feeling of Welcome to the Jungle but in a very chic style. Turquoise walls, red hot wall-closet and a zebra skin rug on a checkered floor. This room has a beautiful balcony that is overlooking Yavne street. It has a walk-in bathing room, with an oval white bath in the middle of it. I can’t think of the red sofas, but I’m obsessed with the red closet.

Alma Boutique Hotel, Tel Aviv, Israel, Design, Lifestyle

Alma Boutique Hotel, Tel Aviv, Israel, Design, Lifestyle

If you are longing for an oriental atmosphere, than the street level’s suite can be a great choice. Painted in greens and reds (with an amazing red-white-black wallpaper) and an iconography image of the Spice Trail as a back bed, this suite is a real gem. The heavy brown curtains can create a perfect isolation from the busy street. This suite has the perfect oriental look bath tub of green-blue shades that match the colors of the windows.

Alma Boutique Hotel, Tel Aviv, Israel, Design, Lifestyle

Alma Boutique Hotel, Tel Aviv, Israel, Design, Lifestyle

And if you are looking for a great restaurant, than you have it right there. Alma Lounge is a bohemian chic space with a mix of Georgian inspired furniture blended with local contemporary Art. The chef, Yonatan Roshfeld, is a well known figure in Israel and the restaurant is one of the most expensive restaurants these days in Tel Aviv ($300 dinner for 2). It is a good way for visitors to meet the trend setters in Israel; restauranteurs, bankers, public figures in addition to expats.

Alma Boutique Hotel, tel Aviv, Israel, Design, Lifestyle

If you are looking for one of the best hotels and the best experiences in the heart of Tel Aviv, look no further. Alma’s professional crew will take care of you; from arranging a personal trainer, special tours in Tel Aviv and Israel, wine tasting, local deliveries, airport transportation, car rentals and even cooking lessons with the in house chef, you name it.

For reservations:

Alma Hotel & Lounge, 23 Yavne St. Tel-Aviv
03-6308777
info@almahotel.co.il

Travel

Tel Aviv vs Paris

April 1, 2013

Tel Aviv vs Paris, City Spikes

Tel Aviv vs. Paris is an on going photography project I’m shooting. These are two cities I visit quite often and observe them as an outsider.

I must admit that I was very inspired by Vahram Muratyan’s project ‘Paris vs New York, a tally of two cities’ so I decided to pull my photographic eye into it and see what comes up. I’m choosing a phrase/a location or a word (in bold) and see how it interacts in these two cities.

Image above: City Spikes  Notre Dame vs. Dizingoff Center Tower

Tel Aviv vs Paris

Image above: Common Bread Cheese Rolls at Du Pain et des Idees vs. Soft Bagels at Abu-Lafia

Water Fronts  Tel Aviv Hilton beach vs. La Seine

Image above: Water Fronts Tel Aviv Hilton Beach vs. La Seine

Young Love  Notre Dame vs. Rabin Square

Image above: Young Love  Sitting along the Seine and watching the Notre Dame vs. Sitting in front of a pool in Rabin Square

Vintage Books, Paris vs Tel Aviv

Image above: Vintage Old Books along the Seine vs. Old Postcards in Jaffa’s Flea Market

cafe, Tel Aviv vs Paris

Image above: Coffee Break  Quai de l’Hôtel de Ville vs. Rotschild Blvd

Tel Aviv vs Paris, City Overview

Image above: City Overview Montmartre vs. Tel Aviv Beach Front

Tel Aviv vs Paris, Holly Places, Notre Dame

Image above: Holly Places The Big Synagogue in Alenbi st. vs. The Notre Dame

Tel Aviv vs Paris, Street Art, Know Hope, Jef Aerosol

Image above: Street Art Know Hope vs. Jef Aerosol

Tel Aviv vs Paris, Trendy neighborhood

Image above: Trendy Hoods Gan Hachasmal vs. Canal st. Martin

Tel Aviv vs Paris, Columns  The Big Synagogue in Alenbi st. vs. The Pantheon

Image above: Columns The Big Synagogue in Alenbi st. vs. The Pantheon

Tel Aviv vs Paris, Shoes

Image above: Shoes  Window Display in Rue Rue Saint-Honoré. vs. Designer’s Studio in South of Tel Aviv

Tel Aviv vs Paris, Business Center, Azrieli Towers, business district of La Défense.

Image above: Business Centers  Business District of La Défense. vs. Azrieli Towers

Tel Aviv vs Paris, Night Lights, Agam fountain

Image above: Night Lights  The Notre Dame vs. Agam Fountain in Dizingoff Square

Tel Aviv vs Paris, Lucky Charm

Image above: Lucky Charms Padlocks on Pont l’Archevêché vs. Hamsa in Shuk Hakarmel

Picture is worth a 1000 Words

A Picture is worth a 1000 words

March 26, 2013

Ho Chi Minn, Travel, Vietnam, Saigon

“…If you tell the Truth, you don’t have to remember anything…”

Ho Chi Minn, Vietnam, February 2012

This picture was taken on my second day in Ho Chi Minn. I was just walking around Ben Thanh Market when I saw those two sitting across each other, having (as it looked like) a conversation. I’ve noticed the distance between the two stools and I wondered if it was really a conversation, an argument, maybe a game they were playing. Maybe even some sort of treatment or a game they were playing.

I didn’t want to come closer (even though I was very curious) as I didn’t want to interfere with their dynamics or change the balance. Sometimes, a photographer just need to capture a moment, and the rest is like ‘filling in the blanks’…

What do you think they were talking about?

 

Naomi Ben Shahar Apt in Design Sponge

March 25, 2013

It all happened very fast. I have just finished shooting my friend’s Naomi Ben Shahar’s beautiful apartment in Chelsea, when I suggested her that I submit some of the images to Design Sponge. The day after, I got an email back from Amy (the managing editor) who said she would LOVE to feature it in the next Sneak Peek column.

I just love Naomi’s apartment. Very clean lines, big windows, lots of light (good for a photographer’s apartment such as Naomi) and her Art is on the walls. Naomi writes a blog about New York, targeted for Hebrew speakers who come to visit. She knows everything about the city, and she knows almost everyone. Take a look at her blog here and here.

You can see and read more about Naomi and her design choices, in Design Sponge Sneak Peek here.

Thank you Amy and Grace!

Here are some of my favorite images from Naomi’s apartment.

Naomi Ben Shahar, Design Sponge, NY, Interior

Naomi Ben Shahar, Design Sponge, NY, Interior

Naomi Ben Shahar, Design Sponge, NY, Interiors

Design & Lifestyle

The Life and Style of Karen Shavit

March 17, 2013

Karen Shavit, Design, Lifestyle, Israel

I love shooting Life style productions for magazines. Moreover, I like it even more when I’m shooting my friends and my friends’ homes to these kinds of productions.

My friend, Karen Shavit, who is wearing lots of creative hats – popular blogger, home-stylist, lifestyle entrepreneur and a mother of two, has agreed to open her new home she just moved into with her family and allowed me to shoot her beautiful and sunny kitchen. Her kitchen, which is the center of her home and a master piece by itself, is filled with vintage items and dishes she collected throughout the years.

The family was having a late Saturday brunch while I was humming around with my camera.

To learn more about Karen, you can visit her blog (in Hebrew) and her facebook page and scroll down to see the production in print.

Karen Shavit for Blog, Design, Lifestyle, Israel

Design, Lifestyle, Israel

Karen Shavit, Israel, Design, Lifestyle

And here is the photographed article in At Magazine, February Issue.

 

Editorials Travel

At Magazine March Issue

March 12, 2013

For the last couple of months I wrote so much about Lisbon, which is starting to be one of my favorite cities I visit. I’ve visited Lisbon last February as I was writing an article about the city. I’ve discovered so many new locations, hotels, restaurants and nice boutiques and decided to share this information with my Israeli readers.

My recent article about Lisbon is now featured in At Magazine, a Fashion and Life style magazine in Israel. The article will be on an A3 format, especially for the Spring Holidays.

Lisbon, Portugal, Travel, At Magazine

Lisbon, Portugal, Travel, At Magazine

Lisbon, Portugal, Travel, At Magazine

Design & Lifestyle

Architecture and Fashion in Tokyo; Featured in SisterMag;

March 6, 2013

For years I wanted to travel to Tokyo.

I was curious about Tokyo ever since I watched Ridley Scott’s Blade Runner (at age 16). Years later when I watched Lost in Translation my curiosity to this place increased even more.

I finally made it to Tokyo last year in 2012.

I was there for only 72 hours to shoot two articles in a row. And even for a person like me, who lives in the midst of Manhattan for the last 11 years and always thought that New York has it all, after visiting Tokyo, I realized that I was wrong.

Tokyo, mind you, DOES have it all. Imagine New York City but on steroids. This was Tokyo for me.

I’ve always wanted to write about the correlation between Architecture and Haute Couture in Tokyo and how top world-wide architectures design these great buildings for the top world wide fashion designers. I’m so glad I finally got the chance to do it for Sister Magazine in their latest issue (no.6).

See the online magazine here  and flip through to page 68.

SisterMag, Tokyo, Japan, Architecture, Fashion

SisterMag, Tokyo, Japan, Architecture, Fashion

SisterMag, Tokyo, Japan, Architecture, Fashion

SisterMag, Tokyo, Japan, Architecture, Fashion

SisterMag, Tokyo, Japan, Architecture, Fashion

SisterMag, Tokyo, Japan, Architecture, Fashion

SisterMag, Tokyo, Japan, Architecture, Fashion

SisterMag, Tokyo, Japan, Architecture, Fashion

SisterMag, Tokyo, Japan, Architecture, Fashion

SisterMag, Tokyo, Japan, Architecture, Fashion

Travel

Back Again in Lisbon

February 24, 2013

Lisbon, Travel, Portugal

There is nothing like coming to a familiar place for the second time and feel like you never left it. This is what happened to me when I arrived at Lisbon in January for a shoot. I arrived at the airport at 11pm and took a taxi straight to Gat Rossio Hotel, where I was staying in my previous visit. When I got to the hotel, the concierge welcomed me with a ‘Welcome Back Miss Askayo’ so I knew it was going to be a great stay. I raved about Gat Rossio and its young and warm atmosphere in a previous post and it is just getting better.

In my first visit to Lisbon in June I stayed for 48 hours but discovered so much. In my second visit, I already knew my way around and still, discovered so many new places to write about. You can read all my previous posts and recommendations about Lisbon in the following links.

Here is a selection of some new places worth checking when you visit Lisbon; Mostly for their style, design and their great concept.

Hotel Fonte Cruz Lisboa

FonteCruz Hotels is part of the Marriott collection with five hotels in Spain, and the Lisboa hotel (2011) is the first one to be opened outside of Spain and marks the beginning of a new growth route in Europe. The five-starts hotel is located in the fashionable Avenida Liberdade, which makes it a great and accessible location to the city center. The concept of the hotel is an Autograph Collection of old Lisbon postcards. The designer picked original old postcards, enlarged them to a half-wall size and made them as the back of the bed. The hotel is built of two buildings; One is all white, which represents the old part of the city and the other one is all black, which is more modern. The hotel owners also manufacture the Spanish Pinot Noir, which, of course can be purchased at the hotel bar.

Hotel Fonte Cruz Lisboa, Avenida Liberdade 138, Lisboa 

Hotel FonteCruz, Lisbon, Portugal

Hotel FonteCruz, Lisbon, Portugal

LX Boutique Hotel 

If you are more interested in the night life of Lisbon, I highly recommend to stay in the area of Barrio Alto, known as the nigh-life and entertainment district of Lisbon. One of the most beautiful hotels in Barrio Alto is LX Boutique Hotel, which was a historic building, that turned into the current hotel.

Each floor in the hotel is designed and dedicated to a concept related to Lisbon; One floor is dedicated to the fado music, another floor is dedicated to the Tagus river, and others are dedicated to Barrio Alto, the Seven Hills of Lisbon, and Fernando Pessoa, one of the greatest poets of Lisbon. If you are looking for a great night hang out, just cross the street to Pensão Amor, one of my favorite bars in the city.

LX Boutique Hotel, Rua do Alecrim 12, Lisboa

LX Boutique Hotel, Lisbon, Portugal, Barrio Alto

LX Boutique Hotel, Lisbon, Portugal, Barrio Alto

LX Boutique Hotel, Lisbon, Portugal, Barrio Alto

The Independente, Hostel & Suites

This might be the most designed hostel in Lisbon, located just across the street from the São Pedro de Alcântara viewpoint, overlooking the Tagus river, Rossio area and Castelo st. Jorge. The hostel is designed and targeted mostly for young travelers who are used to ‘dormitory’ conditions and sleep on bunk beds. There are 90 bunk beds spread across 11 spacious rooms. Each floor has an airy living room with comfortable sofas, where young travelers can hang out and share their experience with other travelers.

If sleeping on bunk beds is not your style, you can stay in one of the four suites Independente offers. The suites are well designed with cute little sun balconies, where guests can enjoy a good breakfast. The hotel atmosphere is very young and hype, maybe because of the majority of the young travelers, and around night time, it is one of the most popular hang out, thanks to the The Decadente restaurant in the ground floor.

The Independente Hostel & Suites, Rua de Sao Pedro de Alcantara 81, Lisboa 

The independente, Lisbon, Portugal

Independente, Lisbon, Portugal

The Decadente Restaurant

I love that restaurant. It is known for its great young vibe, a modern Portugese kitchen and a retro-vintage chic feel. The restaurant, which is part of the hotel, is an attractive meeting place for lunch or dinner. Adjacent to the restauran there is a small bar with a DJ position that plays music every night.

I highly recommend to book Decadente either for a dinner or a brunch. Great fresh food, reasonable prices, fun atmosphere and friendly service (The waiter drew for me some directions around Lisbon on the restaurant’s napkins). If you are there on a Tuesday, Decadente offers a new Wine & Dine menu which displays a great selection of dishes and wine tasting by the chef Nuno Bandeira Lima.

The Decadente, Rua de Sao Pedro de Alcantara 81, Lisboa 

Decadente, Lisbon, Portugal

Can the Can

‘Canned Food goes Gourmet’ is the concept of this new restaurant, which was opened only three months ago in Terreiro do Paco, one of the central locations in downtown Lisbon. Some people might raise an eyebrow when they hear about canned food, but the final result is very surprising and delicious.

Portugal is blessed with fish and seafood, especially sardines, and considered one of the biggest canned fish exporter in Europe, so it was just a matter of time that a restaurant like that will be opened. The menu is rich and diverse, using only Portuguese products. It offers salads, sandwiches, Tibornas (spreads on bread) all presented in a very aesthetic way, accompanied with a range selection of Portuguese wines.

The restaurant was designed by one of the partners, who created a large chandelier, made out of cans. If you make reservations for dinner, you can also enjoy a live concert by a local Portuguese artist. Better make reservations ahead of time for dinner.

Can the Can, Terreiro do Paço 82/83, Lisboa

Can the Can, Lisbon, Portugal

can the can, lisbon, portugal

Lisbon is, no doubt, a surprising city with lots of new places and opportunities.

If you haven’t decided yet on your next holiday destination, or if you already booked Lisbon, I highly recommend to add this post to your list.

Boa Viagem!

Window or Aisle?

Window or Aisle: Ashley Ludaescher

February 20, 2013

While Berlin is becoming a hot-destination on the globe, or at least on my agenda, I am getting inspired by Ashley’s images of the German city.

The first time I came across Ashley’s work was through Chasing Heartbeats, her website. There was something about the name that grabbed my attention, but her images were the ones who made me come back and check her website over and over again. With time, I started seeing more of Ashley’s work through mutual talented friends, such as Pret a Voyager, Sister Mag and Lost in Cheeseland, all in the same creative circle.

She moved to Berlin with her husband in December 2011 after living three years in Germany’s Black Forest, and she gets her inspiration from the vibrant city and the creative people living in it.

Ashley is a talented wedding photographer but she also capture her Travels in such a unique and ‘clean’ way. I believe living in the middle of Europe makes it much easier to travel to other countries and experience new cultures.

You can see more of Ashley’s work on her blog where she shares more of her travels, Berlin, and her personal life.

If you ever go to Berlin before I go, please check Ashley’s images for more inspiration, or even book her for a shoot. And by the time I make it over there, I’ll just keep staring at her beautiful pictures.

Thanks Ashley for answering my questions. Can’t wait to take some pictures with you one day in Berlin!

Where are you from?  I grew up in beautiful San Luis Obispo, California.  After a few years living and working in San Francisco and Paris, the last 4 1/2 years I have lived in Germany. I spent the first three years in the picturesque Black Forest and now call Berlin home.

Where did you study photography? I have a Bachelors in Commercial Photography from the Brooks Institute of Photography in Santa Barbara, California.

What made you want to learn it?  I have played around with cameras for as long as I can remember.  I stole my father’s Canon A-1 during family trips and eventually got my own film SLR when I was a teenager.  When it was time to decide on what I wanted to study in college, I knew I wanted to do something with art and debated between studying ceramics or photography.  I think I made the right decision. I feel so blessed to call this my job.

If you weren’t a photographer what would you do?  Oh my word, I have no idea.  Maybe something travel-based.  Or somehow dealing with religious studies.  I have always found the the religions and traditions of the world completely fascinating.

where do you get your inspiration from?  the people I photograph and my surroundings.  Travel is endlessly inspiring.

What do you mostly love shooting?  weddings and my travels around Europe and the US

How do you usually approach a new project?  I don’t do a lot of preparation.  I do find inspiration on pinterest and sometimes I flip through my board, but mostly I just go out and shoot and get inspired that way.

What are you working on right now?  I just sent off some editorial images for a magazine with two Berlin based stories which was really fun.  I am booking weddings for 2013 and spent a lot of time last month planning for the year ahead.  I just opened a print shop and it has been really fun to go through my travel portfolio to find images to sell as prints.  I am going to Spain next week and really excited to take lots of photos and hopefully will have some new editorial work come from it.

Window or Aisle?  window.  Although I often sit in the middle and let my husband have the window