“…From pickled mussels to sardines with shushka peppers to glazed pork belly, charred eggplant and much, much more…Tel Aviv may look like South Beach on the eastern Mediterranean, but the food is ‘influence-rich, ingredient-agnostic, and genre-busting’ …I am very honored to introduce my recent shoot for Travel + Leisure, July Issue: Welcome to The Feasts of Tel Aviv.
A few months ago I was contacted by the Photo Editor of Travel+Leisure, asking me if I was interested in shooting the Food Scene in Tel Aviv for an upcoming Summer issue. Of course I said Yes. Even though I am not a foodie, I LOVE photographing food and style some table scenes. My Food assignment started with an item about HaCarmel Market in April issue and continued with an exciting list of some of the busiest restaurants in Tel Aviv, run by some of the Top Chefs in the Israeli Culinary arena.
Restaurants such as Yaffo Tel Aviv by chef Haim Cohen, HaSalon and Port Said, run by chef Eyal Shani, Alma Lounge Bar, to chef Yonatan Roshfeld. In addition I had to photograph Gil Hovav, a well known food writer, TV host, book publisher and producer. I photographed Gil in HaCarmel Market and it was fun watching how he interacts with his fans and how people in the street stop him to acknowledge him.
If you wonder if I ate some of the food, the answer is No. Not really. I was so busy making sure I have the appropriate light or the appropriate lighting equipment and even making sure the chefs themselves feel comfortable and at ease, that I really could not sit down and relax at the end of the shoot. But nevertheless, the experience was AMAZING and I enjoyed every minute of it. At Yaffo Tel Aviv I peeped into the kitchen and saw how they make their own pasta. I also got some tips from chef Haim Cohen in case I visit Georgia. In HaSalon restaurant I ended up having a long conversation with Eyal Shani (even though I was quite nervous to photograph him) and in Port Said I had to be very fast and specific if I wanted to get that specific frame by my ‘hand models’ (I had only 30 minutes).
Every shooting assignment is a learning experience and teaches me something new. Beside the fact I get to know Tel Aviv MOSTLY from the shooting assignments I get, this Food Scene shoot taught me how to communicate with Top Master chefs (who have their reputation and ego) so I can get from them the shots and frames I want. It also taught me to plan my shoots ahead of time but also be open for changes on the set, and above all, it introduced me with some of the best food in Tel Aviv, I was not yet familiar with.
Here is the final result, the cooked dish. You can read more here, The Feasts of Tel Aviv.
But wait, there is more….
Apparently, the Photo Editor was so happy with the shoot, that she chose one of the Port Said Table Scene as an opener for the July section. I LOVE how this shot came out.
Don’t you just want to jump into the frame and eat what’s in it?