I was so thrilled the other day to get an email from the Photo Editor of the New Review magazine, part of The Independent on Sunday.
‘I’ve seen your project “Intimacy Under the Wires” and I thought it wold be good for our Portfolio section which is a double page spread in the mag featuring photography’ she wrote me and I couldn’t hide my excitement. I emailed one of my London friends right away to make sure The Independent is a well respected magazine, and more over, to let him know to be on the look out from now on.
The day after I got a list of questions from one the writers and my Portfolio was scheduled to be published on Sunday, November 24.
To read the full interview with me and also find out my age (yes, they mentioned that) you can see here.
To see the highlights of ‘Intimacy Under the Wires’ project, you can find here on my website.
Tip no. 4: Follow up, send targeted, exceptional mailer, Frank mentions my mailer and says:
“Sivan Askayo did a photo essay of people hanging their laundry around the world, and you can imagine what they look like; a young girl’s ballerina outfit hanging on a beautiful pink wall etc. To set herself apart, she focused on the packaging of her photos themselves. She printed postcard-sized images, boxed them and wrapped the box with rope, swatches of clothes and tiny clothespins. What a beautiful mailer. It cost her $15-$20 a piece with the prints, clips and the box, so she sent them only to select people.
You have to really target; Don’t send mailers to everybody. This shows that you peeled back the onion and you know who deserves it. It’s all about whether or not you connected on that first date”