…So here is the story of how I met Adi….
I took this random shot (above) while visiting Tel Aviv on September 2011. It was also when JR, the French artist, visited Tel Aviv, during the social demonstrations and ran the Time is Now project in Israel. I was taking part in this project and had my picture taken, as well as documenting others…When I uploaded the above image on my facebook page, some of my friends recognized Adi (third from left) and tagged him on my photo. I got quite curious to know who was that guy that everyone is talking about, so I sent him a message.
The next week we met somewhere in Tel Aviv and we went shooting together. I see Adi as a magician with everything that has to do with Art and photography.
He is not afraid of experimenting different techniques, colors and angles. His bold, creative and limitless personality reflects very well in the images he produces. (I think you will sense his personality through the answers below). For this interview, I chose a series of images Adi took while he was visiting Tel Aviv last year. I was drawn to the way he captures the night scene and to the way he masters the balance between light and darkness, mostly because I don’t do it quite often.
Adi is currently working on an Art installation project called ‘My faded memoirs and the power of one‘ and constantly busy with his photography and music.
So sit back and relax because you are about to discover who Adi is. And it sometimes seems as few people in the body of one, Adida Fallen Angel
Where are you from? I was born in Tel-Aviv, Israel on a rainy chilled day at the end of October 1975.
Where did you study graphic design and photography? I studied Multimedia Production at the SAE (Sound Audio Engineering & Multimedia) college in Rotterdam from 2000 – 2002, the studio was mainly into graphic design and 3D animation with touches of video productions, illustrations and web deign and programming, I picked up still photography more seriously when I left the Netherlands at 2008.
What made you want to learn it? I tried many things in my life but two things never left my heart and that was music and arts, I wanted to study something that will help me express myself better and also earn a living. I found out that I am not so good with numbers and words but when it comes to shapes and colors I felt at home, so I picked out the best field for me.
If you weren’t a graphic designer/photographer what would you do? I would be a musician, o wait…I AM ONE!!! win win for me.
Where do you get your inspiration from? O god, good question, basically everything I see when my eyes are closed and what I hear when I am in total silence. If we want specifics then I would pinpoint 3 things, The internet, documentaries and music, specially music.
What do you mostly love shooting? Ummm.. I don’t think I have a favorite genre but I do know I really don’t like to shoot events, like weddings or rock shows or anything with tons of people and even more photographers than air particles. I used to be really afraid shooting people but lately I am falling in love with the humans, I’m also getting really into massive productions where I can really control everything and get a shot that will be as close as possible to the image in my mind.
How do you usually approach a new project? With a smile and a bucket of skills and imagination!
If it’s for me I will spend endless hours until I get exactly what I want (the curse and beauty of being a perfectionist!), If it’s for a client I will spend hours before figuring out how to make the project shine like the sun then I will come with exactly the opposite and let everything happen on the spot, I am a big fan of the magic of the moment and always aim to reach truth within the shot itself, it also demand to have fun while shooting, otherwise it’s just work and I HATE WORK!
What are you working on right now? I just finished a massive art installation in a big streetart gallery in Montreal called Fresh Paint, it is by far my biggest and most complex art piece to date, it took a whole Month to build and sucked tons of energy out of me, it’s pretty amazing if you ask me, beside that I have another exhibition coming up next month where I will show new paintings and drawings, I am also very close to finish my band’s (Spoonlicker) first album which we are working on for a couple of years, very excited about that. Got shoots and little art project in the air and hopefully figure out how to pay my rent this end of the month because sadly I am not the greatest business man! I need a manger, hint hint!!!
Window or Aisle? Window, I insist!!!
Anything to add? Yes, I want to thank you for reading and taking the time to embrace my art/heart, inspiration is very important to me and I feel I need to share as much as I take in, being a part of a cycle that moves around sounds and sights is why we are all here, got to keep the wheel spinning, so thank you.