I am really excited to feature Sharon Webber Zvik on my blog. By the time this post is published, Sharon will be in Cuomo, Italy, receiving the Golden A’ Design Award for Graphics and Advertising Design Category in 2012. The gold medal and this precious award will be given to her for the Pain and Suffering Research Branding she did.
It all started five years ago, when Dr. Smadar Bustan from Luxembourg University called Sharon and said: ‘I have an International project on pain and suffering…but maybe you won’t be interested…’ but this sentence only raised Sharon’s curiosity and urged her to learn more on this project and eventually, she supervised its design and branding. ‘I had two requests from Dr. Bustan‘ Sharon told me ‘First, to run away from cliches, and second; the freedom of creativity’.
For the shoot, I’ve decided to take Sharon to Jaffa’s Flea Market, which seems to be one of her favorite locations since she is obsessed with vintage articles and style. Needless to mention the look on people’s faces when they saw a woman in a fluffy white dress sitting on a vintage armchair in the middle of the road….
and here is a promo gif of my shoot with Sharon in Jaffa Flea Market. Doesn’t she look beautiful?