My Mailer is Featured in PhotoShelter

April 24, 2013

I love PhotoShelter on line guides. In fact, I keep following and downloading them on my computer to learn more from this great on line photography community.

I was honored to be mentioned in the recent guide ‘Creating a Successful Photography Portfolio’ with the mailer I send out to Photo Editors. You can read all about it under the section; 5 Tips for Going Beyond the Portfolio Review, by Frank Meo, from the Photo Closer.

Tip no. 4: Follow up, send targeted, exceptional mailer, Frank mentions my mailer and says:

“Sivan Askayo did a photo essay of people hanging their laundry around the world, and you can imagine what they look like; a young girl’s ballerina outfit hanging on a beautiful pink wall etc. To set herself apart, she focused on the packaging of her photos themselves. She printed postcard-sized images, boxed them and wrapped the box with rope, swatches of clothes and tiny clothespins. What a beautiful mailer. It cost her $15-$20 a piece with the prints, clips and the box, so she sent them only to select people. 

You have to really target; Don’t send mailers to everybody. This shows that you peeled back the onion and you know who deserves it. It’s all about whether or not you connected on that first date” 

Photo Shelter, Intimacy under the Wires, Laundry project

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