I was honored to be mentioned in the recent guide ‘Creating a Successful Photography Portfolio’ with the mailer I send out to Photo Editors. You can read all about it under the section; 5 Tips for Going Beyond the Portfolio Review, by Frank Meo, from the Photo Closer.
Tip no. 4: Follow up, send targeted, exceptional mailer, Frank mentions my mailer and says:
“Sivan Askayo did a photo essay of people hanging their laundry around the world, and you can imagine what they look like; a young girl’s ballerina outfit hanging on a beautiful pink wall etc. To set herself apart, she focused on the packaging of her photos themselves. She printed postcard-sized images, boxed them and wrapped the box with rope, swatches of clothes and tiny clothespins. What a beautiful mailer. It cost her $15-$20 a piece with the prints, clips and the box, so she sent them only to select people.
You have to really target; Don’t send mailers to everybody. This shows that you peeled back the onion and you know who deserves it. It’s all about whether or not you connected on that first date”