What if a fashion student from Brooklyn, a web developer from San Francisco, a videographer from Zurich, a Brazilian couple from Rio, a Brazilian couple who lives in Toronto and an Israeli photographer who lives in New York, all sit around one table for a Saturday brunch in a cute little apartment in the Lower East Side? It might sound like a beginning of a joke, but at the same time, it is a very possible situation, thanks to EatWith.
If you didn’t hear the latest news, EatWith is definitely IT.
Founded and started in Israel, and now rapidly spreading to Spain, Brazil, Italy and New York, EatWith is like the Airbnb but for food. As their statement says: ‘It is a global community that invites you to dine in homes around the World…connect with amazing hosts, share stories and unforgettable experiences, and enjoy delicious homemade cuisine’
As a travel photographer, I always prefer to walk in the less traveled paths. (This is when and where I get most of my best shots). And I have also been a fond of connecting with locals and experience their city through their eyes and daily habits. As the famous phrase guides me: When in Rome do as the Romans do….
Thanks to EatWith, I know that the next time I visit Barcelona and want to have original Tapas on an open terrace, I can easily book it here, or if I am in Amsterdam and want to have a special dinner cooked by a professional chef, I can book it here. The next time I be in Lisbon for a shoot and feel like having an old school Portuguese lunch, I can book it here. The options and the variety are almost endless…you see what I mean.
Before I tell you more about my recent Middle Eastern Brunch with a Hummus Master in the Lower East Side last Saturday, I have a confession to make; I know the people who run EatWith. And I know how hard they work to make this global community successful, professional and tasty.
Maya, who is a good friend of mine, joined EatWith group as the VP Product Developer right from the start. In fact, as a foodie, Maya used to cook special dinners for her friends and gradually turned these dinners into a networking get-together and raising money for a good cause. In one of her dinners, Guy Michlin and Shemer Schwartz, EatWith founders, were among the guests. They heard about Maya’s dinners and wanted to meet her in person. It took them one cooked meal to ask Maya to join their team.
Through Maya, I was introduced to Guy. I actually met Guy in Rome for the first time. I was there for a shoot and he was in Italy to recruit hosts. I had the opportunity to hear from Guy himself how did it all start. You can read all about Guy’s story here.
In one of my recent visits to Tel Aviv, I had the opportunity to join one of EatWith dinners. It was nice to see how strangers enjoyed sitting around one table and sharing dinner. ‘Well, of course it is going to work’ I thought to myself, ‘Because Israelis are so easy going and open’. But last Saturday I was so happy to discover that this concept of sitting around one table and sharing a meal with strangers, is quite successful even outside the borders of Israel, and in New York as well. I’m quite sure that if the typical New Yorker who can be sometimes skeptical, invites strangers to his home and cook for them lunch or dinner, than this EatWith vision to bring people together one meal at a time is definitely working.