Archive for May, 2014
Like every year, around April or May, the travel magazine, Travel +Leisure is publishing an annual book about the World’s Greatest Hotels. I was thrilled to participate in last year’s 2013 edition and shoot the Efendi Hotel in Acre, Israel. This year, for the 2014 edition, I was asked to shoot one of my favorite and colorful hotels in Tel Aviv, Alma Boutique Hotel. I was very happy to discover that one of the images made it
To see more images and a previous post about Alma Hotel, please click here.
In case you don’t have a chance to get the World’s Greatest Hotels’ book, here is the text about Alma;
‘To see what really makes Tel Aviv tick, head to the White City UNESCO World Heritage site, where design and architecture take center stage. Smack in the middle of it all, the Alma Hotel & Lounge has become the discerning traveler’s hotel of choice. Siblings Adi and Irit Strauss have created a patchwork of bohemian luxury in 15 airy rooms inspired by the 1920’s, each with bijou stained-glass windows and handwoven carpets. Yonatan Roshfeld, the chef behind nearby tapas hot spot Ahad Ha’am, lures Israeli socialites and Russian businessmen to the hotel’s namesake restaurant with Moroccan small plates (beets-topped raw beef kibbeh in sheep’s milk; lamb encrusted with red pepper, roasted garlic, thyme and sage). The artful menu perfectly complements the decor, which is lifted straight out of Paris’s Marais district; a smattering of jewel-toned chairs, checkered floors, and edgy contemporary artwork”
When people ask me what I do for a living and I answer: ‘Travel Photographer’ their first reaction is usually ‘Oh, so I guess you get to travel a lot and be in all these fancy hotels, right?’
Well, I DO travel a lot (after all, this is the only way for me to do my work) but being a travel photographer doesn’t necessarily mean I sunbath along the poolside in an exotic island while I am on assignment or stay in those super luxury hotels I get to shoot. Being a Travel Photographer also means following the client’s brief, carrying some heavy equipments (mostly all day on your back) spending a lot of time in front of the computer editing pictures (unless you have an assistant who does it for you) and marketing yourself among magazines, photo editors and potential clients because nobody else will do this for you.
Don’t get me wrong. I LOVE my job! I get to explore a lot of buzzy and brill places, meet very interesting and diverse people from different ranges, see some marvelous interiors and eat delicious and exquisite cuisine. Yes, Just like one of my recent assignment in Paris.
On March I got one of the most enjoyable shooting assignment; To shoot a Patisseries Guide to Paris based on a popular blog in Israel called Paris Chez Sharon. I couldn’t ask for a better assignment which combined two of my favorite things; Patisseries and Paris. When my friends heard I was about to go to Paris to shoot some of the top Patisseries chefs and boutiques, they happily volunteered to be my assistants on board. I must admit, it was a dream assignment but it was also an intense one; Sharon, the blogger behind the book, made sure to schedule all the shoots in advance and it was managed as a well controlled military operation; I shot 32 (!) patisseries in 4 days, running around from one location to another, whereas in each location the Patisserie chef himself was welcoming us with something sweet to taste. As much as I care about my figure (especially on assignments) I couldn’t say No to a famous Patisserie chef or Chocolatier who hands me his best Patisserie in front of my face.
And Yes, I did try MOST of the desserts; after all, not everyday do I get to work with such a delicious client, right?
So here are few images that reflect my love to Patisseries and Paris.
Stay tuned for more delicious images soon… meanwhile, make sure to check the previous of the book here.